Two seconds or less. That's how fast people expect a website to load. It's common knowledge that a site's speed impacts user experience, but how important is a quick website? While one to two seconds seems exceptionally fast, today's website visitors are accustomed to short load times, and slower websites are penalized when users abandon a website in favor of a quicker, user-friendly option. In a world of instant gratification and content at your fingertips, a slow website could mean decreased site visits, reduced conversion rates, and low sales revenue.
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